Privacy Statement
Last Updated: November 8, 2025
WHAT IS THE SCOPE OF THIS STATEMENT?
This Privacy Statement describes how Hanna Andersson, LLC (“Hanna,” “Hanna Andersson,” “we,” or “us”) collects, uses, discloses, and otherwise processes personal information collected through our websites (collectively, our “Sites”) and when you otherwise interact with Hanna, such as when you call our customer service team or on social media. If you are a California resident, please see the “Individuals Residing in Certain U.S. States” section below.
We may provide different or additional notices of our privacy practices with respect to certain products or services, in which case this Privacy Statement will not apply. In addition, this Privacy Statement does not apply to the Hanna Andersson Preloved/”Hanna-Me-Downs” Archive, which is operated by Archive Resale Inc. and subject to a separate privacy statement.
Table of Contents
- WHAT INFORMATION IS COLLECTED?
- HOW IS MY INFORMATION USED?
- TARGETED ADVERTISING AND ANALYTICS
- TO WHOM WILL MY INFORMATION BE DISCLOSED?
- DATA RETENTION
- YOUR CHOICES
- ADDITIONAL DISCLOSURES FOR SPECIFIC JURISDICTIONS
- THIRD-PARTY WEBSITES
- CONTACT US
WHAT INFORMATION IS COLLECTED?
Hanna collects information about you depending on how you interact with us. Please see below for more details about the categories of information we collect and the sources of this information.
A. PERSONAL INFORMATION YOU PROVIDE DIRECTLY
You may provide us with certain personal information, such as when making a purchase (whether online or through the call center), logging into your account, registering for an account, signing up for email updates, participating in a survey, interacting with Hanna (via social media, chat, email, or phone), signing up for our Hanna Family Loyalty Program, or participating in our referral program.
The personal information you may provide us includes:
- Name and contact information, such as mailing address, email address, and phone number
- Birthday (month and day only) and gender
- Number of children you have, their first name, birth month and day, and clothing size
- Photos, reviews, emails, chat content, and other feedback you submit
- Content you disclose publicly when you interact with us on social media, including by posting content and tagging us.
If you make a purchase from us, we work with a third-party payment processor to process your payment information.
B. PERSONAL INFORMATION COLLECTED AUTOMATICALLY
Certain personal information is collected automatically when you use our Sites or interact with us, including:
- Purchase Histories: When you make a purchase, exchange, or return, we collect a record of the transaction, such as product details, purchase price, and the date and location of the transaction.
- Device, Usage, and Activity Information: We collect information about how you access our Sites, including your IP address, data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device IDs, browser type, and app version. We also collect information about your activity on our Sites, such as items placed in your shopping cart, access times, pages viewed, links clicked, the site you visited before navigating to our website, mouse movements, and keystrokes.
- Audio Recordings and Chat Content: If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purposes.
- Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, and session replay to collect information about your interactions with the Sites and our marketing communications. These technologies help us improve our Sites and marketing communications, personalize your experience, and analyze your interactions with us, including to see which areas and features of our Sites are popular and count visits. They also allow us to recognize and alert you if you leave items in your shopping cart. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics and Your Choices sections below.
C. INFORMATION WE DERIVE
We may derive information or draw inferences about you based on information we collect about you, such as inferring that you are looking to purchase certain products based on your browsing behavior and past purchases or inferring your approximate location based on your IP address.
D. INFORMATION WE COLLECT FROM OTHER SOURCES
We also collect information about you from other sources, including information we receive from Amazon when you interact with the Moon and Back by Hanna Andersson Store on Amazon, from Borderfree if you make a purchase from an international address and from Archive if you make a purchase of Hanna Andersson Preloved/”Hanna-Me-Downs”. We also receive information from our marketing partners to help us track ad campaign performance and photos uploaded from third-party integrations.
HOW IS MY INFORMATION USED?
Personal information that is collected is used in the following ways:
- To provide, maintain, and improve our Sites, products, and other services;
- To confirm and process your orders and to maintain your purchase history;
- To contact you with technical notices, security alerts, support messages and other transactional or relationship messages;
- To send you information regarding website, services, events, and product updates offered by Hanna Andersson and others and provide news and information that we think will interest you. Marketing information may be provided via mail, email, or text message (see the Your Choices section below for information about how to opt out of these communications at any time);
- To provide and administer any loyalty programs we offer, including the Hanna Family Loyalty Program;
- To monitor and analyze trends, usage, and activities in connection with our Sites, products, and other services, and learn more about your shopping preferences and your interaction with our Sites and other services;
- To target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
- To facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
- To tailor our product offerings and marketing promotions and make your shopping experience more enjoyable and convenient;
- To protect the security and integrity of our Sites, for example to debug, identify, and help prevent security incidents and other malicious deceptive, fraudulent, or illegal activity and help protect the rights and property of Hanna Andersson and others and to comply with our legal and financial obligations; and
- To create deidentified and aggregate data that cannot reasonably be linked to you.
TARGETED ADVERTISING AND ANALYTICS
Hanna engages others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, tags, pixels, and other technologies to collect information about your use of our Sites and other websites and mobile apps, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, order information, items added to cart, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites and mobile apps, understand the effectiveness of this advertising, and to analyze and track data, determine the popularity of certain content, and better understand your activity. We may engage vendors that use tracking technologies to help us better tailor advertising and marketing to you based on your data when you are not logged in combined with your known visitor data. Depending on where you reside, you can opt out of ad targeting through cookies and similar technologies on our website by following the prompts behind the Your Privacy Choices link in the Site footer. Your opt-out choice will be linked to the browser on which you exercise your choice only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies.
In addition, we work with advertising partners to translate other identifiers, like email addresses and phone numbers, into a unique identifier that can then be used to show ads that promote Hanna Andersson across the web and in mobile apps. Depending on where you reside, you may opt out of these disclosures by filling out our web form.
Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain privacy laws. To learn more about the choices available to you with respect to these practices, see the Additional Information for Specific Jurisdictions section below.
You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices, or, if you reside in the European Union, by visiting www.youronlinechoices.eu.
HOW WILL MY INFORMATION BE DISCLOSED?
In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose personal information as described in this Privacy Statement and in the following ways:
A. VENDORS AND SERVICE PROVIDERS
We make personal information available to our third-party distributors, vendors, suppliers, contractors, consultants and other service providers who provide services on our behalf, such as companies that assist us with operating and supporting the Sites, performing analytics, marketing or consulting services, fraud prevention, customer service, data enrichment, preparation and mailing of our business and marketing communications, and with order processing and fulfillment functions.
B. WITH THE PUBLIC
Where you choose to participate in certain optional activities through the Sites, your personal information may be posted publicly. For example:
- If you submit a product review or otherwise post content on our Sites, the information you provide may be posted on the product page or other locations in accordance with our Terms of Use and visible to the public/other users of our Sites.
- At your direction, including when you share actions you take on the Sites with social media, and vice versa (e.g., when you use the hashtag #LIFEINHANNA or another Hanna-related hashtag on Instagram and tag us, your photo may be included in the public gallery on our Site.)
C. CORPORATE TRANSFER OR ASSIGNMENT IN CONNECTION WITH BUSINESS TRANSFERS OR BANKRUPTCY
We disclose personal information in connection with, or during negotiations or certain corporate transactions, including in the event of a merger, acquisition, reorganization, bankruptcy or other sale of all or a portion of our assets.
D. RESPONSE TO LAW ENFORCEMENT AUTHORITIES AND INDIVIDUALS INVOLVED IN LEGAL PROCEEDINGS
We may disclose your information in response to a request for information if we believe that disclosure is in accordance with, or required by any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
E. TO PROTECT THE RIGHTS OF HANNA ANDERSSON AND OTHERS
We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe that it is necessary to protect the property, safety, or the rights of Hanna Andersson, users of the Sites, third parties, or the public at large.
F. PROFESSIONAL ADVISORS
We disclose personal information to our legal, financial, insurance and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
G. CORPORATE AFFILIATES
Personal information is disclosed between and among Hanna and our parents, affiliates, subsidiaries, and other companies under common control and ownership.
AGGREGATED OR DE-IDENTIFIED INFORMATION
We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. Hanna processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.
DATA RETENTION
We store personal information associated with your account for as long as your account remains active. You may also delete your Hanna Andersson account and all associated data by visiting our individual rights manager page here:
If you delete your data, your account will be deactivated, you will be opted out of future email communications, and your personal information will be deleted from Hanna systems other than as may be retained by Hanna under applicable law. Note that it may take up to 30 days for this request to be complete. We store other personal information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Statement.
YOUR CHOICES
HOW DO I REVIEW OR UPDATE MY INFORMATION?
If you are a registered user, you may access your information by signing in and clicking on “My Account” at the top of the page. You may make changes to your personal information, email preferences, and mailing preferences on this page. Be sure to click the "Save" button to save your changes.
You can also contact customer service to access or make changes to your information by calling 800-222-0544 or sending an email to customercarecenter@hannaAndersson.com .
COOKIES AND SIMILAR TRACKING TECHNOLOGIES
Hanna Andersson uses cookies and similar tracking technologies to analyze visits to and use of our Sites and how consumers are interacting with our marketing communications. You can usually adjust your browser settings to remove or reject all or some browser cookies. You can also adjust certain settings by clicking the Your Privacy Choices link. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.
COMMUNICATIONS PREFERENCES
You may opt out of receiving advertising provided directly by Hanna: If you do not wish to receive marketing correspondence (including catalogs and emails), please email us at customercarecenter@hannaAndersson.com or call us at 800-222-0544. If you wish to unsubscribe from emails, you can click on the unsubscribe link at the bottom of the email you received or change your email preferences in your account. If you send an email to customer service, please be sure to include “Opt-Out” in the subject line and include your name, address, and/or email address as it appears on the email or mailing you received from Hanna and indicate from which list(s) you would like to be removed (email and/or mailing). You can unsubscribe from text messages by following the instructions in those communications.
We maintain a "Do Not Mail" file to ensure we honor your "opt out" requests for print mailers. Please note that, since mailers are arranged in advance, it may take up to eight weeks for your print mailer “opt out” to become effective. If you make purchases from our website, you will still receive order and shipping confirmation emails. In addition, customer service may contact you by phone, email, or mail with questions related to your order.
ADDITIONAL INFORMATION FOR SPECIFIC JURISDICTIONS
INDIVIDUALS RESIDING IN CERTAIN U.S. STATES
Some US states have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Laws”). If you reside in California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, this section applies to you.
Additional Disclosures
Our Privacy Statement explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain State Privacy Laws, we use the tables below to explain this same information.
Use and Disclosure of Personal Information for Business Purposes
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Category of Personal Information |
Categories of Recipients |
Uses of Personal Information |
|
Identifiers |
Cloud Service Providers, Payment Processing Companies, Analytics Companies, Fraud Prevention Companies, Other Users, Marketing Partners, Fulfillment Partners, Data Enrichment Companies, Email Providers, Customer Support Partners; Delivery Partner; User Engagement Partners, Operating Systems and Platforms, Legal Compliance Partners |
|
|
Characteristics protected under California or Federal Law |
Cloud Service Providers, Other Users, Marketing Partners; Analytics Companies, Email Companies, Events-Related Providers, User Engagement Partners, Legal Compliance Partners |
|
|
Commercial Information |
Cloud Service Providers, Fulfillment Partners, Delivery Partners, Payment Processing Companies, Analytics Companies, Marketing Partners, Fraud Prevention Companies, User Engagement Partners, Email Providers, Events-Related Providers |
|
|
Internet or Other Electronic Network Activity Information |
Cloud Service Providers, Delivery Partners, Analytics Companies, Marketing Partners, User Engagement Partners, Fraud Prevention Companies, Email Providers, Technical Maintenance and System Security Partners, Legal Compliance Partners |
|
|
Audio, Electronic, Visual, or Similar information |
Cloud Service Providers, Customer Support Partners, Facility Security Partners; User Engagement Partners |
|
|
Inferences |
Cloud Service Providers, Analytics Companies, Fraud Prevention Companies, Marketing Partners, Email Providers, Fulfillment Partners, Customer Service Providers |
If you are a member of the Hanna Family Loyalty Program, we may collect the first name and birthday (month and day) of your children. This data is considered “sensitive” under certain State Privacy Laws. This information is not required and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
As described in the What Information Is Collected? section above, we collect personal information from various sources, including directly from you, automatically when you access or use our Sites, and from third-party sources.
"Sharing" and Targeted Advertising
We never share your personal information in return for money. We do, however, share certain identifiers (that do not identify you personally) with our advertising and analytics partners in order to advertise our products to you and better understand, improve, and personalize our interactions with you. These activities may constitute “sharing,” “selling,” or “targeted advertising” under the State Privacy Laws. The table below explains the categories of personal information we disclose for these purposes:
|
Category of Personal Information |
Category of Third Parties |
|
Identifiers |
Social networks, advertising and marketing networks |
|
Commercial information |
Advertising and marketing networks |
|
Internet and electronic network activity information |
Advertising and marketing networks, social networks |
We do not disclose personal information about consumers we know to be under the age of 18 for such purposes. We at Hanna Andersson are concerned about the safety and security of children. All children's products we sell are for purchase by adults only.
Your Privacy Choices
Access, Correction, and Deletion
You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request correction of inaccurate personal information, and (3) request deletion of your personal information.
You can contact customer service to access, delete, or make changes to your information by calling our toll-free number at 1-800-222-0544, sending an email to customercarecenter@hannaAndersson.com , or by visiting our data inquiry requests page, available here:
We may verify your request by asking you to provide information related to your recent interactions with us, such as information related to prior purchases.
Appeals
If we deny your request, you may appeal our decision by contacting us at customercarecenter@hannaAndersson.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
Authorized Agents
If you are an authorized agent seeking to make a request to opt out of sharing and targeted advertising on behalf of a consumer, please fill out this web form.
If you reside in California, you may also designate an authorized agent to submit an access, correction, or deletion request on your behalf. We may ask authorized agents to submit proof of their authorization to make the request, such as a valid power of attorney or proof that they have signed permission from you. Please do not provide any sensitive personal information in connection with this request, such as a driver's license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit this request.
How Do I Opt Out Of Targeted Advertising, Sharing, and Sales?
As described in the Targeted Advertising and Analytics section above, we process personal information to understand and improve your experience with our services and to serve you advertisements on non-Hanna Andersson properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under certain privacy laws. You may opt out of these activities by following the prompts here or by visiting our Sites with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).
Please note that if you opt out of the use of targeting cookies and then delete, block or otherwise restrict cookies, or use a different computer or Internet browser, you'll need to renew your choice.
Nondiscrimination
We will not discriminate against you for exercising your privacy rights.
Notice of Financial Incentives and Bona Fide Loyalty Programs
We offer various financial incentives. For example, we may provide discounts or other benefits to customers who sign up for the Hanna Family Loyalty Program, subscribe to receive our marketing emails or text messages, or in exchange for leaving a product review. In order to register for the Hanna Family Loyalty Program, we ask you to provide your first name, last name, and email address, and have the option to provide your child's first name, birth month and day, and clothing size. We also collect information about your purchase history. We use and disclose any information we collect as part of our financial incentive programs as described in this Privacy Statement. You can opt into a financial incentive by following the sign-up instructions for that financial incentive, and for any ongoing benefits you have the ability to opt out of the incentive at any time such as by following the unsubscribe instructions in our promotional emails or text messages, and according to the applicable program’s terms and conditions. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you. If you request that we delete any of your personal information that is essential to providing you with the Hanna Family Loyalty Program, we will not be able to provide you with the benefits of that program (e.g., if you ask us to delete your email address and phone number, we will no longer be able to maintain an account and share with you any relevant rewards).
ADDITIONAL DISCLOSURES FOR INDIVIDUALS BASED IN THE EUROPEAN UNION
If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, the following section applies to you. The European Union's General Data Protection Regulation and other data protection laws grant you certain rights in relation to your personal information.
Transfer of Information to the United States and Other Countries
Hanna Andersson is headquartered in the United States and we have operations and vendors in the United States and other countries. Your personal information may be collected, stored, or processed by us or other third parties (as described above) in jurisdictions that may not provide the equivalent level of data protection as to those of your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal information in accordance with applicable law, such as by executing Standard Contractual Clauses. Where relevant, you may request a copy of these Standard Contractual Clauses by contacting us at the contact information provided below.
Legal Basis for Processing
When we process your personal information as described above, we do so in reliance on the following lawful bases:
- To perform our responsibilities under our contract with you (e.g., processing payments for and providing the Sites, products, and other services you requested).
- When we have a legitimate interest in processing your personal information to operate our business or protect our interests (e.g., to provide, maintain, and improve our Sites, products, and other services, conduct data analytics, and communicate with you).
- To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
- When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing of your personal information, you may withdraw such consent at any time.
Data Subject Requests
You have the right to (1) access your personal information, including in a portable format, (2) request erasure of your personal information, and (3) request correction of inaccurate personal information. In addition, you may have the right to object to certain processing or request we restrict certain processing. If you are an EU resident and would like to make a data subject request, please:
- Send us an email at individualrights@hannaAndersson.com ; or
- Contact us via the individual rights manager, available here:
If you have a concern about our processing of personal information, we encourage you to contact us in the first instance. However, if we are not able to resolve it, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:
For individuals in the European Union: https://edpb.europa.eu/about-edpb/board/members_en
For individuals in the UK: https://ico.org.uk/global/contact-us/
For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html
HOW DOES HANNA PROTECT CHILDREN'S PRIVACY?
All children's products we sell are for purchase by adults only. In accordance with applicable law, we do not knowingly request personal information from anyone under the age of 18 without prior verifiable parental consent. If we become aware that an individual under the age of 18 has provided personal information to Hanna Andersson, for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
WHAT IF THERE ARE CHANGES MADE TO THIS STATEMENT?
We may change this Privacy Statement from time to time. We reserve the right to amend the Privacy Statement at any time, for any reason, and will notify you of such changes, such as by posting the amended Privacy Statement on this Site. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Sites or sending you a notification). We encourage customers to periodically review this statement to stay informed about our information practices and the choices available to you. You can see when this Privacy Statement was last updated by checking the “last updated” date displayed at the beginning of this Privacy Statement.
THIRD-PARTY WEBSITES
Please note that this Privacy Statement applies only to our Sites and not to any third-party websites, even if our Sites may contain links to those other websites. We strongly recommend you review the privacy policies of any third-party sites you visit to understand the data collection and use practices of that third party.
CONTACT US
If you have any questions about this Privacy Statement or our privacy practices, please contact us at customercarecenter@hannaAndersson.com .