because play isn’t just fun, it’s how we grow.
limited edition
Harvest Family
our newest cozy print is here for a limited time
new arrivals
Happy Hanna-ween
new, spooky prints made for all-day play
new arrivals
The Twirl Dress
the ultimate autumn-breeze silhouette
WE'VE ALL EARNED AN EARLY HOLIDAY
new arrival
Halloween for Baby
the comfitest pajamas + the cutest extras
you asked & we listened
The New Slim Legging
crafted from new fabric with more stretch!
•easier to pull on
•a closer fit
•tapered silhouette
Super Powerful & Made for Play
hand-me-down quality
The original sustainable children’s
brand for over 35 years.
made for play
Soft, durable clothing
that kids want to wear.
the scandinavian way
We value simplicity—
and that goes back to our roots.