new arrivals
Happy Hanna-ween
new, spooky prints made for all-day play
because play isn’t just fun, it’s how we grow.
limited edition
Harvest Family
our newest cozy print is here for a limited time
new arrivals
The Twirl Dress
the ultimate autumn-breeze silhouette
30% off all Holiday Pajamas
new arrival
Halloween for Baby
the comfiest pajamas + the cutest extras
you asked & we listened
The New Slim Legging
crafted from new fabric with more stretch!
•easier to pull on
•a closer fit
•tapered silhouette
Bring Characters to Life
this month, celebrate Star Wars™ Reads by combining story time with our new PJs
hand-me-down quality
The original sustainable children’s
brand for over 35 years.
made for play
Soft, durable clothing
that kids want to wear.
the scandinavian way
We value simplicity—
and that goes back to our roots.