Image of child playing on a bed dressed in Hanna Andersson clothing.

A Leadership-Led Brand Evolution

Our executive leadership has made a commitment that goes beyond the moment to change how we conduct ourselves and our business, while our creative team has made it a top priority to represent diversity throughout branding.

Image of sibling brothers playing smiling in a field wearing Hanna Andersson clothing.

New Teams, New Energy

In addition to building a dedicated Hanna Impact team that represents Hannas across departments and roles, we hired a Diversity, Equity, and Inclusion consultant to coach, mentor, and help us build a more collaborative team—one that looks out for each other and is united by our differences.

Image of child walking down rock staircase in a Hanna Andersson dress.

Rethinking Internal Practices

We have given our team a voice with a DEI survey and platform for ongoing anonymous comments, and continue to invest in them with DEI resources and quarterly training for everyone. We’ve also audited our HR processes to ensure an equitable experience for all current and potential future Hannas—including widening our networking efforts to expand and diversify our reach. Our new Affinity Groups connect Hannas with common concerns who want to bring awareness and advocate on the basis of race, gender, national origins, sexual orientation, or ability.

Image of infants sleeping in Hanna Andersson pajamas.

Supporting Community Through Partnerships

In addition to our ongoing donations to organizations like Baby2Baby and NAACP, our Hannas give with their heart throughout the year, with a focus on supporting local communities in need. We donate products, time, and resources, with a focus on key moments for kids like back-to-school and holidays. Giving back is ingrained in our culture at Hanna.