Photo of older sibling holding and kissing infant sibling in Hanna Andersson clothing.

A Permanent Cultural Shift

At Hanna, we are committed to making the changes needed to weave diversity, equity, and inclusion into every aspect of our business, making Hanna a great place to work while representing the communities we serve. We are building on our rich heritage and dedication to our associates and customers, with intentional action around DEI to drive for continuous improvement.

Our mission is to drive a permanent cultural shift at Hanna—working from the inside out—to prioritize diversity, equity, and inclusion on behalf of our Hanna communities and families.

Image of family walking through a field dressed in Hanna Andersson pajamas.

Hanna Impact

Hanna Impact is an internal collective established by a group of passionate Hanna associates who discovered a shared sense of deep concern and motivation to drive positive change, within Hanna and our greater community. We recognize and own the ongoing challenges and opportunities that come with our efforts to make Hanna more diverse, equitable, and inclusive.

Hanna Andersson is all about helping children to be comfortable and safe in their clothes, but now it is time to ask: how can we help them to be comfortable and safe in their own skin? We are committed to making an impact within our team and for all families—today, tomorrow, and forever.

Image of child playing on a bed dressed in Hanna Andersson clothing.

A Leadership-Led Brand Evolution

Our executive leadership has made a commitment that goes beyond the moment to change how we conduct ourselves and our business, while our creative team has made it a top priority to represent diversity throughout branding.

Image of sibling brothers playing smiling in a field wearing Hanna Andersson clothing.

New Teams, New Energy

In addition to building a dedicated Hanna Impact team that represents associates across departments and roles, we hired a Diversity, Equity, and Inclusion consultant to coach, mentor, and help us build a more collaborative team—one that looks out for each other and is united by our differences.

Image of child walking down rock staircase in a Hanna Andersson dress.

Rethinking Internal Practices

We have given our team a voice with a DEI survey and platform for ongoing anonymous comments, and continue to invest in them with DEI resources and quarterly training for everyone. We’ve also audited our HR processes to ensure an equitable experience for all current and potential future associates—including widening our networking efforts to expand and diversify our reach. Our new Affinity Groups connect associates with common concerns who want to bring awareness and advocate on the basis of race, gender, national origins, sexual orientation, or ability.

Image of infants sleeping in Hanna Andersson pajamas.

Supporting Community Through Partnerships

In addition to our ongoing donations to organizations like Baby2Baby and NAACP, our Hanna associates give with their heart throughout the year, with a focus on supporting local communities in need. We donate products, time, and resources, with a focus on key moments for kids like back-to-school and holidays. Giving back is ingrained in our culture at Hanna.