The Spring Dress Shop
happy new prints for longer days of play
The PJs of Summer
our legendary short johns are back in fun new prints!
The New Swim Shop
our fast-drying, sun-blocking, long-lasting swim
Fun Under the Sun
new UV styles & colors
Funnest Summer Ever
Dive in...Together!
new matching family swim
Make A Splash
super sun-blocking swimwear
Make New Summer Memories
s'mores all around!
Pooh Bear & Friends
now on our organic short johns!
hand-me-down quality
The original sustainable children’s
brand for over 35 years.
made for play
Soft, durable clothing
that kids want to wear.
the scandinavian way
We value simplicity—
and that goes back to our roots.