Outfitting the
adventure of childhood.

Here at Hanna, we have been championing childhood since 1983. For over 40 years, we have crafted pieces that move effortlessly from playtime to bedtime, and every little adventure in between. Bold prints, never-fading colors, and comfortable fabrics that let kids be kids.
Made to play. Made to last.
Children playing in a house on a field
Three girls in dresses dancing around a giant strawberry

Champions of childhood.
Made to last.

We believe in creating a world
where children feel empowered to
explore, discover, and grow.
A shirt with a heart emblem
made to last
durable fabrics &
hand-me-down quality
A rainbow in shades of blue
made to play
clothes made for kids’ comfort,
independence & discovery
A rain cloud watering a young plant
made responsibly
standards that keep our

planet & people safe

Committed to sustainability

For nearly 40 years, our commitments to organic, harm-free materials, fair trade practices, and thoughtful craftsmanship have created a legacy of clothing ​trusted by parents and loved by kids.
learn more
Child with roses framing face

A history of
Hanna-Me-Down quality

For over four decades, Hanna has
outfitted millions of kids and families in
Hanna-Me-Down quality. As the #1 resold
children's brand, our quality has stood
the test of time.
  1. Hanna Andersson is founded in Portland, OR
  2. Hanna Andersson’s matching family PJs make their debut​The iconic HannaJams™ PJs shift to organic cotton​
  3. Hanna earns OEKO-TEX® certification, ensuring fabrics are free from harmful chemicals​
  4. Hanna transitions to a 100% online direct-to-consumer retailerHanna’s organic cotton receives the Global Organic Textile Standard (GOTS) certification, the gold standard for environmental certificationThe Personal Shopper program launches, helping parents outfit their families with ease and style
  5. The Hanna-Me-Downs resale marketplace opens, rewarding parents for passing along pre-loved Hannas ​The Hanna Rewards loyalty program launches and quickly grows to over 500,000 members​
  6. Hanna launches HannaSoft™, our newest fabrication that is softer and more sustainable than bamboo options in ​the market​Hanna introduces mix & match family pajamas, reshaping the category with even more creativity and choice​
  7. An exclusive line of Hanna Andersson baby products is in 50+ boutiques and specialty wholesale locations​The Hanna Rewards loyalty program reaches 1,000,000 members!
Three children in patterned pajamas sitting on a bed

BEST. PAJAMAS. EVER.™

The softest fabrics, happy prints
that stay bright, and quality made
to hand down define our iconic
and beloved PJs.

So many Hannas to love!