Our Hanna-Me-Down quality means that our clothes are crafted to last long enough to pass down again and again. (And that means less clothing in landfills.) Sourced sustainably, made harm-free every step of the way—for a better planet and a brighter future.
Each year, our commitment to sustainability grows and grows.
organic cotton
Since 1995, we’ve sourced from suppliers using organic practices. Today, we work with the Global Organic Textile Standard (GOTS), using certified organic cotton free of synthetic pesticides, herbicides, and GMOs.
cotton in conversion
Less than 1% of the world’s cotton is organic, and there’s not enough to meet global demand. So, we’re partnering with cotton farms on the path to organic certification. Growing better, together.
regenerative farming
Regenerative farming restores land — supporting soil health, animal welfare, and fair labor. As we move all our cotton to more sustainable sources by 2025, we’re piloting regenerative practices with our suppliers.
recycled materials
Every year, more of our collections — from swimwear to activewear — are crafted with at least 50% recycled content, giving new life to waste that would otherwise end up in landfills.
Hanna-Me-Down quality
Hannas are designed to be worn longer, with heavier-weight cotton and colors that last wash after wash. Our Hanna-Me-Downs resale site is a marketplace to shop and sell pre-loved Hannas—and keep them out of landfills.
our standards
We care about our planet. That's why we raise the bar higher for ourselves each year.
oeko-tex
OEKO-TEX® STANDARD 100 certification guarantees that every fabric, dye, and trim has been tested against a list of 1000+ harmful chemicals, deeming it safe for the most sensitive skin. Our certification is Product Class 1 with the strictest requirements – safe enough for baby to put in their mouth.
gots
We certify our organic cotton collections to the Global Organic Textile Standard (GOTS), the gold standard for environmental and social certification from field to fashion.
grs
The Global Recycled Standard (GRS) verifies recycled content, tracking it from the source to the final product. We are on the path to GRS certification for many of our recycled materials