The Pride Shop

show your never-fading colors

Loved Matching Family Pajamas
Short John Pajamas In Organic Cotton
Standard Price: $42.00 Sale Price:$29.00
Rainbow Matching Family Pajamas
Long John Pajamas In Organic Cotton
Standard Price: $46.00 Sale Price:$39.00
Rainbow Dress In Soft Tulle
Standard Price: $64.00 Sale Price:$44.80
Rainbow Stripe Short John Pajamas In Organic Cotton
Standard Price: $42.00 Sale Price:$29.00
Rainbow Long John Pajamas In Organic Cotton
Standard Price: $46.00 Sale Price:$35.00
Rainbow Long John Pajamas In Organic Cotton
Standard Price: $46.00 Sale Price:$35.00
Peanuts Rainbow Pajamas for the Family
Super Soft Skater Dress
Standard Price: $46.00 Sale Price:$32.20
Rainbow Swing Dress
Standard Price: $46.00 Sale Price:$32.20
Rainbow Stripe Short John Pajamas In Organic Cotton
Standard Price: $42.00 Sale Price:$29.00

Kids’ Pride Clothes


Our kids’ Pride clothes are about promoting diversity, accessibility, and inclusion. Collectively, we are all working towards a future without discrimination. A future where all people have equal rights.



Our Pride collection features Hanna’s legendary softness. You’ll never have to sacrifice bright prints and vibrant design for comfort and durability. And after play is done, your kids’ Pride clothes will come out of the wash looking as bright and fitting as perfect as the very first day.