The Pride Shop

show your never-fading colors

Rainbow Matching Family Pajamas
Adult Rainbow Stripe Short John Pajamas In Organic Cotton
Standard Price: $66.00 Sale Price:$50.00
Adult Rainbow Long John Top In Organic Cotton
Standard Price: $46.00 Sale Price:$35.00
Adult Rainbow Long John Pant In Organic Cotton
Standard Price: $46.00 Sale Price:$35.00
Loved Matching Family Pajamas
Adult Long John Top In Organic Cotton
Standard Price: $46.00 Sale Price:$35.00
Loved Tees
Adult Rainbow Art Tee In Cotton Jersey
Standard Price: $32.00 Sale Price:$10.39
20% off Hanna Sale - Prices as Marked
Top Knot Print Beanie In Organic Cotton
Standard Price: $12.00 Sale Price:$8.40

Kids’ Pride Clothes


Our kids’ Pride clothes are about promoting diversity, accessibility, and inclusion. Collectively, we are all working towards a future without discrimination. A future where all people have equal rights.



Our Pride collection features Hanna’s legendary softness. You’ll never have to sacrifice bright prints and vibrant design for comfort and durability. And after play is done, your kids’ Pride clothes will come out of the wash looking as bright and fitting as perfect as the very first day.