Hanna families are showing us what gives them strength with #softisstrong
The softest organic cotton, strong enough to wear, play, wash, and hand down.
Our super-strong swim is tougher than it looks—with real sun-blocking power.
Soft and safe for baby's skin, strong enough to hand down to the next.
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hand-me-down quality The original sustainable children’s brand for over 35 years.
made for play Soft, durable clothing that kids want to wear.
the scandinavian way We value simplicity—and that goes back to our roots.