hannas let kids be kids

In our world of so-fast, we love making clothes that let them be little. Let's give kids freedom to explore play, get dirty and now that everything is comfy and good, without worries about clothes or struggles with feeling squished or scratchy.

We love giving kids quality, because it matters. Our supersoftness, comfy seams, and long lasting durability — all the ways that hannas keep kids carefree also help them to grow. Not just taller, but on the inside, where it counts most.

organic by nature

Our pure organic cotton hannas are one way we can touch the future right now. Organics nurture kids sensitive skin with supersoft purity, while caring for farmers and our earth with non- toxic ecosystems. They're grown without chemical pesticides or fertilizers, and have no genetically modified organisms. Our commitment to organics is seven million supersoft-and-cozy pieces strong, and just like kids, it's growing every minute.

Oeko-Tex for all of us

This is good for everybody. Most hannas are OEKO-TEX® Standard 100 certified, which means they're tested down to the very last strand of thread for over 100 harmful substances, using strict European certification standards. We agree with the fan who said, “OEKO-TEX equals 100 fewer things to worry about!" our certification Nº 03.U.9375 - FI Hohenstein

I can dress myself

When favorites are this super-comfy, you want to get them from the dryer yourself. And when the colors all go together, you want to mix and make it your look. Your very own look.

swedish roots

Sweden is rooted in the very fibers of our company, in the clothes we make and the culture we live. It is a place where families buy the best they can find, and make things last for a long, long time. It is a place surrounded by waterways, where fishing boats are lovingly repaired and handed down over more than one fisherman's lifetime. Our clothes are like that, too. Hanna's Swedish beginnings set the quality standard for all we do, and inspire our love of strong color and simple design.

always giving

We love giving back, and putting our hearts into our work to help kids. Since 1983, Hanna has donated millions of dollars and pieces of clothing to help kids in need. The long list of recipients includes national non-profits, emergency relief, and many small local groups helping one child at a time. 15% of the profits from our legendary striped kids pj’s go to Raising a Reader, a literacy and family engagement program. We also support employee-selected non-profits, and our Hanna-Me-Downs store events collect clothing for kids in need across the country. Huge thanks now and forever to everyone helping us help kids!

once upon a time

once upon a time, a smart and beautiful woman from Sweden fell in love with a wonderful American man and they settled in his hometown of Portland, Oregon. When their baby boy was born, so was their dream: a catalog company of children's clothes from Sweden made from soft, indestructible cottons that let kids be kids.

Gun and Tom Denhart christened the tiny company in their garage with a perfect Swedish name: Hanna Andersson. And to this day, its signature is Tom's own handwriting from that very first catalog. Surrounded by the less-than-comfy world of kids clothes 30 years ago, Hanna Andersson launched a revolution–a softness revolution. Our kid-loving comfort and quality changed how kids want to feel in their clothes, and we're happily making happiness ever after.

dreaming forward

sleep is bliss, safety, comfort. These same words describe the very heart of our work, our legendary organic cotton sleepwear. Good sleep helps kids to thrive and grow, and knowing that makes us love our job of giving them quality even more. With every set of supersoft pajamas, we're dreaming forward to healthy, happy kids.