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Our Company

Who is Hanna?

The "original" Hanna
The original Hanna Andersson was my grandmother. She had a way with babies and lived in Skåne near the Baltic Sea. Grandmother taught me the Swedish tradition of choosing the best quality she could find – and using things for a long, long time!

Hanna began with cotton clothes that I brought to America for my own children over 20 years ago, but it is dedicated to my grandmother, and the standard of quality that she represents to me – quality with love and understanding.

My baby son started it all
Yes, my son started it all. I began thinking seriously about a children's clothing business in America when I couldn't find beautiful quality pure cotton baby clothes like those I'd known in Sweden! After watching friends go wild over some soft Swedish cotton knits that we brought back to America, the big idea for our first little catalog was born. Late in 1983, our "best little children's catalog ever" was produced in Sweden in two whirlwind weeks, and the Hanna Andersson headquarters were in our garage!

Caring about children and their earth
The magic of Hanna Andersson isn't only in the products we make - it's deeply ingrained in giving back to our community. Did you know that a portion of every Hanna purchase goes to help children through donations that support children in need? Our HannaHelps Program continues the company's 20 year tradition of charitable giving by awarding yearly grants to nonprofit groups serving children across the nation. It also helps the environment through our offerings of organically grown cotton. Here's to a better future for all children.

Best of all, we let kids be kids
From day one, we've let kids be kids. For us that means butter-soft fabrics and energizing colors, comfy shapes that aren't too tight or too grown-up. And maybe best of all - our long-lasting quality is so terrific that little ones don't have to be careful about their clothes! What started as a passion for beautiful quality in children's clothing has grown up into an inspiration that guides the comfort and quality of everything we make.

Welcome to our world of softness. . .


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